About Dona Luz Properties

Curating Elevated Santa Fe Lodging & Vacation Experiences

At Dona Luz Properties, we are more than property managers—we are longtime Santa Fe residents with decades of experience in hospitality, design, and real estate. Rooted in this community, we bring deep respect for the culture, land, and traditions of Northern New Mexico to everything we do. Our curated stays go beyond luxury amenities to connect guests with the true heart of Santa Fe—its people, stories, and hidden gems often overlooked by casual tourism.

Meet Our Team

Rachel Zell — Founder & Director
With over 20 years in vacation rental and hospitality management, Rachel leads with a focus on meaningful, memorable guest experiences.

Adrienne Harvitz — Administrative Manager
Adrienne keeps daily operations running smoothly, ensuring every detail reflects our commitment to excellence.

Eloy Gonzales — Qualifying Broker
Eloy contributes extensive real estate knowledge while ensuring compliance with NM Real Estate Commission standards.

Peter Sciarretti — Property Operations & Maintenance Manager
Peter maintains each property with care, ensuring comfort, authenticity, and visual appeal.

Our Commitment

  • Respect for Place: Experiences rooted in Santa Fe’s land, history, and culture

  • Design Excellence: Thoughtfully curated spaces balancing comfort and authenticity

  • Local Connections: Insider access to Santa Fe’s art, cuisine, and community traditions

  • Impeccable Standards: Consistent property care and attentive guest service

A panoramic view of a plateau and surrounding green forest with mountains in the background during sunset.

Elevated Vacation Rental Services

Luxury Lodging, Authentically Santa Fe

We blend elevated guest experiences with a grounded respect for place. Guests enjoy curated design, personalized concierge services, local welcome amenities, and responsive 24/7 support—while owners benefit from professional management, revenue optimization, and attentive property care.

Sunset over a rugged landscape with a river winding through hills and mountains, with colorful clouds in the sky.

The Santa Fe Difference

Santa Fe isn’t just a destination—it’s a living culture. With year-round demand, premium rates, and a global reputation for art, food, and spirituality, it attracts travelers seeking something deeper. Our role is to guide them beyond the surface into authentic experiences: a tucked-away gallery, a family-run restaurant, a trail only locals know.

Rustic porch with wooden beams, a wooden door, and decorative pots, with sunlight and shadows on the tiled floor.
An outdoor patio area with a round table, six chairs, and a yellow umbrella. The patio is surrounded by adobe-style walls and a large window with wooden frames. There are trees and plants providing partial shade.

Guest Experience Portfolio

Every Dona Luz property tells a story—whether a restored adobe, a modern mountain retreat, or an artist’s sanctuary. What unites them is our care: design that honors tradition, service that exceeds expectations, and connections that leave guests with a lasting sense of Santa Fe’s true spirit.